Does your pricing work for retail channels?



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Target audience

Owners of promising smaller to midsize companies, pricing analysts, CFOs or employees responsible for pricing products in their organizations – especially for products distributed in traditional retail outlets.

Insight description

This session will transform your pricing process by helping you understand how retailers price products: the opportunities (and pitfalls) that determine the price for various products distributed in retail settings.

In this one-hour session, Scott will share lessons learned over 20 years of experience pricing for over 10,000 stores. The participating analyst, Jim’s deep focus on channel research, pricing and financial analysis in the grocery retail, CPG and restaurant industries coupled with Scott’s operating leadership in the areas of merchandising, marketing, pricing, cost and category management in grocery and other retail channels will provide important guidance on the market and industry perspectives you should consider to stay competitive while delivering the earnings potential of your business.

Topics We'll Cover:

• Is your price competitive?
• What is the price appeal for the product?
• How often can you adjust your price?
• How do retailers create measurement matrix?

What You'll Know

By the time you're done with this discussion, you'll know how to create a five-part pricing strategy. You will begin implementing ideas that already work in the world to price your products smartly and negotiate with retailers on price.

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