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Industry research and review:This project is to understand the corrosion protection (coating) market focused on cathodic protection compared to other protection methods. Market size and growth, trends by category , market share gains and losses, and trends compared to other protection methods in the market. In addition, we need to understand break out of market size by key markets / geographies as well as within segments such as utilities (primarily) and water / wastewater (secondarily). This project will be a market and industry overview that touches on understanding the customers who buy the product, where they sit in an organization, what other substitute products they buy, and what the key buyer decision criteria are. The company also would like to understand competitive products and companies that offer them. The project is focused on potentially determining and evaluating a sales and growth strategy with primary research to understand the services and product purchased in the category and these products share of wallet. Please connect with this project is you have market research background relevant to this sector. |